The main difference is deep user engagement. In contextual or banner ads, people only see a brief text or image. We use gamification mechanics so that the audience not only sees the ad, but actively interacts with it. This can include watching videos, playing games, answering questions, and other forms of engagement. This allows users to get a full impression of your brand and form an emotional connection with it.

Telegram ranks 4th among messengers, with a total of 1.562 billion users and 800 million monthly active users. In Russia, Telegram's audience has reached 61 million users by mid-2024. Since YANDI.ga is in the Telegram environment, every messenger user is a potential viewer of your ads in our app.

According to the research, the largest share of Telegram users falls on the age group from 25 to 34 years old, accounting for 29.4% of the audience.
The second place is occupied by users aged 35 to 44, who make up 23.8% of the audience. The rest of the age groups are evenly distributed: from young people to mature audience.

We pick up target users from different corners of the Telegram network and direct them to our app, where they start watching a chain of short videos specially created for your advertising campaign and adapted for gamification. Importantly, we use a multi-touch methodology to “warm up” the potential buyer. At each stage of the chain, non-targeted viewers are filtered out, which improves the quality of engagement and increases the chances of conversion. This approach ensures targeted contact and maximum engagement from the very beginning of the interaction.

The cost per touch in our app can be up to 5 times lower than standard methods. For example, with a budget of 3 thousand USD you can get up to 15 thousand touches, which is 5 times more than conventional advertising. However, the most important difference is not just the number of impressions, as with banners, but that users are actively engaging with your brand's content. We track not only how many users watched the video, but also how they moved through the sales funnel and how they interacted with your content at each stage of the advertising journey.

We co-create the materials with you. Our experts will help you adapt your existing materials or propose a concept from scratch. All video production costs are discussed separately, but we work as quickly as possible.

The minimum time frame is one week. During this time, users will see your ads several times, complete tasks, and learn about your brand.

Yes, we have functionality that allows users to share ads with friends. For example, you can offer a promo code and a user who sends the video to their acquaintances increases the reach of the ad.